Our newsletter is for everyone who loves design! Let us know if you're a freelance designer or not so we can share the most relevant content for you. By completing this form, you agree to our Terms of Service and Privacy Policy. Designers, check out these contests so you can start building your career. Get a design. Design by OrangeCrush In spite of appearances, Photoshop is not magic. The requirements for a logo design — Logo design is primarily expected to play a role in branding , and this tends to demand the logo is ever present in all potential points of contact with a business.
A logo has to be adaptable to a variety of different contexts and sizes. Design by goopanic All of this means that the creative decisions must account for versatility in logo design.
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Pin It. Need a design? See all. The Creative Edge. Design services. Because of this strength, it is therefore the preferred tool when designing anything that contains photos such as brochures, posters, postcards, flyers, etc. Think of it this way; by contrast, Illustrator is best for creating, from scratch, the individual elements that are then laid out within Photoshop to form a greater, more collective document. While Illustrator works mainly with vector files, Photoshop is primarily a raster-based program that produces bitmaps.
Raster graphics are synonymous with bitmap graphics, as both essentially refer to computer images that are formed by way of a rectangular grid of pixels or individual points of color. Source: wikipedia Further, because of its bitmap base, Photoshop is great for web designers because it allows you to optimize graphics for use online, resulting in smaller file sizes and subsequently quicker page loading. Web designers can also appreciate that Photoshop provides a relatively easy forum for slicing graphics to form individual online elements, such as backgrounds and buttons, for laying out web pages and wire frames.
Above all, the glaring difference here is that when bitmap files are enlarged, they lose quality. As the individual bits get larger, at a certain point in the enlarging process you begin to see a ragged edge the result of the individual squares that make up the bitmap design, as opposed to a smooth edge formed by a vector image.
Obviously, this perceived pixilation becomes a substantial problem when growing an image to the size of a billboard. Logos need to be versatile by nature but because Photoshop does not allow you to make a vector file, you would either need to create the original file to be the size of a billboard and shrink it down from there or you would literally need to remake the logo each time in a new size, which are both, of course, ridiculous practices.
While Illustrator is ideal for the creation of individual elements and Photoshop is ideal for editing photos or laying out a single-page document, InDesign sets itself apart by being the authority on multi-page items such as book design, multiple page brochures, annual reports, catalogs, etc.
As the core inspiration for this piece, clients have many misconceptions when it comes to the interchangeability between the aforementioned programs. Although they are all part of the Adobe Creative Suite, and thus share some functional similarities, the fact of the matter is that they each yield a different file type that may or may not be compatible with their counterparts.
Below are some of the most common misconceptions about working between these programs. Yes, Photoshop and InDesign can import a finalized vector image from Illustrator and then incorporate it into the greater design but, when it comes to actually editing that individual element, it needs to be done in its native program.
The problem here is that there are a lot of limitations in using Photoshop for vector purposes, as it can work with certain vector graphics but is ultimately limited in what can be achieved using vectors.
As uncomfortable as it might be, clients should allow their designers to create in the most appropriate program for the job, as opposed to the software they are most familiar with. Photoshop is a bad program to use when creating logos, it will do nothing but cost you time and money. Creating a logo in Photoshop cannot be enlarged or manipulated in the same manner that an Illustrator based logo can.
Type will print clearest at vector-based rendering. The Adobe Creative Cloud Package has many different programs to create different art in separate practices.
Leave a comment. Steph Truitt served six years in the U. Their presentation earned an award for excellence in small budget programming during the National Association for Campus Activities Mid-America Region thenacamam conference last week in Fort Wayne, Indiana. Great job! Thank you to all who joined us for the opening of "Back in my day It was a special evening, and we loved welcoming back the Class of This show highlights work that best represents those grads' present-day practices.
It remains up through Dec.
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