Tagline how many words

Step 2: Complete your business information with a well-written tagline. If it does, use your tagline to emphasize the transformation you deliver. Step 3: Brainstorm a list of specific words. Use the prompts in this article to come up with a long list of words you can use to describe who you help and how you help them. Step 5: Write lots of tagline ideas and test them out.

Using the words and phrases you came up with in the first three columns, write out different combinations you could try as a tagline. Test these with people who represent your ideal customer. Are they clear and easy to understand?

Are they memorable? Note: This post was originally published on April 14, and has been updated with the latest guidance. Register for my free on-demand workshop below.

Thanks, Pamela! Amy, I agree! I got so much more than graphic design when Pamela did a new logo for us. Love the tagline info here. Great post! What is it about your product that will make people's lives better?

Now, evoke that with supreme economy. This is not easy to do. That is why there are copywriters. A good slogan gets engrained in consumers' heads the first time they are exposed to it. A good example of this is a local air conditioning company that uses controversy for its tagline: "Your wife is hot.

A tagline needs to say a lot with a little. It says we care, we are here, we will support you in your time of need, we will celebrate with you in your time of success, a friend of yours is a friend of ours, and an enemy of yours is our enemy, too. That's a powerful tagline! Taglines should evolve with the company and are not easy to create.

Some easy pitfalls are trying to wrap what you do, why you do it, who you're doing it for, and where you are doing it all in one tagline. Another easy pitfall is getting too cutesy. My worksheet includes all 27 human emotions to help you decide what you want your customers to feel. Click the button below to grab it now! At this point, you know where you want to be, what you stand for, and how you want your customers to feel.

The next step is to create your tagline! You want to make your customers smile at least once every day when they pull out their favorite mug. You get the idea. I created these by visualizing the feeling I want my customers to have when they see one of my mugs, then used a little creativity to capture that feeling in a few words.

I suggest coming up with at least ideas to start. The purpose is to put your creative muscles to work, and as you get the wheels turning, it should get easier to come up with ideas. In that case, consider browsing a list of power words that convey emotion to see if anything catches your eye. Good artists copy. This process of reverse-engineering will help you develop your own tagline.

Coming up with a tagline is almost as stressful as coming up with a business name or logo. Shopify built a free slogan generator that takes a word or phrase and generates tagline ideas for your brand. Try it out! Part of the creative process is hitting blocks. Sometimes the best thing is to do something else. In a previous article we analysed the benefits of taglines, and how to write them.

Here we look at the form of tagline — ie, how it is phrased — and the impact that may have. Having a verb in headlines is important, and it can strengthen taglines too. Building, Delivering, Leading, etc. Yes, there are positives about this approach. The tagline verb is:. Other forms can be more compelling. As a promise-cum-apology it was certainly apt, if not necessarily popular or inspiring. It references customer emotion, so the cheesiness is almost forgivable. You could even say the bean counters have two in there though the second is really an adjective.

See calls to action — below. This slogan connotes excellent buildings as well as excellence in the process of building. A bit more abstract, but it implies a forward-thinking, progressive organisation as well as referencing their industry and expertise. And it should be razed and replaced with something more compact and meaningful. This approach is somewhat hackneyed.

Other forms of tagline phrase can be more powerful, for several reasons — apart from the fact they stand out from the gerund-favouring herd. In the form of a straight statement, the tagline simply makes a claim for the company or brand. But the full stops suggests a fait accompli.